Improving page load time – Why it’s important?

A slow website can’t hold visitors for long. Worse, if the first page served to a new visitor is taking too much time to load. He might give up the idea to wait and go away, without even giving a glance to your content. Isn’t that a chance lost?

Google has already clarified that the page speed is taken into account while ranking a webpage. Plus, if you are not able to retain your visitors, search engines get a bad hint about your content.

How to Improve Site Speed?

Fortunately, improving page load speed on WordPress Website is not very tough either. A few plugins, some workarounds and you are done.

[Caution: Note that all these tips and tricks work only if your website is hosted by a good host. Even after trying all these workarounds, your page loads slow, consider shifting to a better web host]

Improving server sideload

Before your website is displayed in a browser, it has to go through server-side scripting in order to display the exact information queried. How quickly your server resolves the queries and serves the data, decides the load time of your page. Here are a few tips you can use to reduce the server-side scripting time.

Use a cache plugin

As we mentioned, every WordPress page makes a number of queries while loading. Every query converts PHP into HTML in order to display it through web browsers. To minimize Code and queries is to replace the PHP with HTML wherever possible. The example, if your categories are permanent, you can place them manually in your Site instead of placing a widget.

A simple solution to Improve site speed is to use a cache plugin. They create HTML codes out of PHP when the page is loaded for the first time and then display that cached static HTML to the following visitors. These plugins keep refreshing the cached version periodically or on the occurrence of particular events (e.g. when a new post is published). Using a cache plugin can significantly speed up the page loading time of your WordPress website.

We recommend using W3 Total Cache as its one-stop solution for all your caching needs. Additionally, it also helps you out with using the content delivery networks (CDN), GZIP compression, minifying CSS, etc.

Optimize WordPress Database

WordPress operates on the MySQL database which stores all the information on your website (e.g. posts, users, comments, etc). With time the database collects a lot of useless information like spams, post revisions, etc. You need to periodically optimize your database to remove the clutter and keep it clean. An optimized database responds better to PHP queries, speeding up your WordPress website.

We recommend using this plugin WP-DBManager which lets you schedule automatic optimization of your database periodically.

Improving image load time

Images add life to your webpages, but on the other hand, they require a lot of bandwidth to server. As a rule of thumb, you should never use images of larger dimensions than required. But that’s not all, there are more ways to optimize your images so that they don’t negatively affect the webpage speed. I would suggest a couple of plugins that can help in optimizing the images on your WordPress website.


LazyLoad is a smart plugin which only loads the images which are above the fold (area of a webpage visible in the browser). Images below the fold are loaded only when a WordPress user scrolls down to the images. Next time when you write a tutorial with many images, don’t worry about page load time and Site Speed. is an image optimizing service from Yahoo which reduces the file size of an image without reducing the quality. A WordPress plugin called WP-Smush.It does this automatically for all your Site images. You just need to install this plugin and forget. Whenever you upload an image, the plugin will compress it automatically.

Using a content delivery network (CDN)

The physical distance between server and users matters. A website hosted in the US will take more time to reach an Indian user in comparison to the localhost. A content delivery network duplicates your content to different servers and directs it to users based on proximity.

There are many free and paid CDN services available for WordPress. You can easily install and set up a CDN on your blog through the W3 Total Cache plugin mentioned above. Alternatively, you can also use CDN through the Jetpack plugin.


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